Omnichannel is a relatively new marketing strategy that allows companies to integrate and manage existing channels, thus configuring an interrelated network where the customer can have better communication with the brand. This strategy focuses on the customer and facilitates a series of channels where they receive the same information and attention.
Omnichannel logistics is responsible for providing the best user shopping experience to increase the rate of sales processed, all this is done through the proper management of one of the supply chain cores: the warehouse.
Characteristics of omnichannel logistics
- Cares for the customer’s shopping experience.
- Provides immediate attention.
- Handles a large volume of orders per day.
Omni-channel logistics is of great importance as it ensures that customers can buy from any location, at any time, and receive the final product in a short time no matter where they are. It focuses on the supply chain backbone to enable personalized service and fulfillment in a cost-effective manner.
Keys to omnichannel logistics
- Customer communication
Regardless of whether it is an online business, the omnichannel strategy focuses on reaching out to the consumer to provide communication focused on each customer’s needs; this way, brand awareness is raised and information can be exchanged conveniently.
- Real-time information
Digital consumers prefer immediacy, which is why constantly updating the status of the purchase process is a great success for e-commerce. It also allows them to track the order, manage incidents and provide customer service in a decisive way.
- Integration with carriers
The inclusion of carriers in the omnichannel strategy allows them to have full control of the merchandise and thus be able to offer real and immediate information to customers. In e-commerce, this is of utmost importance since it allows for more efficient routing and better management of the merchandise.
Benefits
- Integration between systems.
- End-to-end visibility.
- Flexible options across multiple channels.
- Control over performance indicators.
- Improved inventory management.
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